Good for a reflection: To Forward with your .02 cent or just forget it!!!
I read a great email a while back. It gave an awesome idea of how to take advantage of those certain emails that we all get 20 a day of, mostly jokes.
You know when you scroll down to the bottom of some emails, you’ll often see a link to HotMail, Yahoo or whoever the webmail provider is? Basically any free email provider will have their ad at the bottom of outgoing emails, right?
Wouldn’t it be cool to have your link there?
It would be fantastic! continue reading
Without wanting to get all Kant about this, I think there’s only one thing wrong with viral marketing, and that is that it doesn’t exist.
I’m not saying that the “viral effect” doesn’t exist. It’s everywhere. The growth of facebook is quite phenomenal for instance. I’m just saying this is not something you put on your marketing schedules. It’s not something where you can add a perceived difference (the monkey falling out of the tree being funny) to what you’re actually marketing.
Just because a phenomnen can be percieved does not necessarily mean that it can (or should) be turned into a type of marketing which is appropriate for any brand. continue reading