From another site, extract:

Who would do such a thing? The same sort of people who have perpetuated some of the top urban legends such as the claim that Mr. Rogers had a former secret career as a trained assassin, and that ATM users can quickly contact police in the event of an attempted robbery by entering their PIN in reverse. The cyberspace is full of lies disguised as inspiration, political alerts, health warnings, and prayers. Many come complete with enhanced photographs. The ones that are especially ironic are those that state, “Even Snopes has confirmed this,” along with a link to Snopes that attributes it as false. People who forward such emails, obviously do not check the link themselves. (source: To Forward or Not to Forward? By Patti Maguire Armstrong catholicmom.com)



Akbani Informatics: A full-service consultancy for training, and information management. For Information services, Research, Content management, Training, Human Resources, Helpful Advice & Related Services Visit www.akbani.info  



Forwarded Emails

Monday, December 7, 2009

An Awesome Simple Effective Viral Email Idea Vs. Pass it on

Note: Here are extracts from two posts by experts in the field of viral marketing.
Good for a reflection: To Forward with your .02 cent or just forget it!!!

  • An Awesome Simple Effective Viral Email Idea:
    I read a great email a while back. It gave an awesome idea of how to take advantage of those certain emails that we all get 20 a day of, mostly jokes.

    You know when you scroll down to the bottom of some emails, you’ll often see a link to HotMail, Yahoo or whoever the webmail provider is? Basically any free email provider will have their ad at the bottom of outgoing emails, right?

    Wouldn’t it be cool to have your link there?

    It would be fantastic! continue reading

  • Pass it on:
    Without wanting to get all Kant about this, I think there’s only one thing wrong with viral marketing, and that is that it doesn’t exist.

    I’m not saying that the “viral effect” doesn’t exist. It’s everywhere. The growth of facebook is quite phenomenal for instance. I’m just saying this is not something you put on your marketing schedules. It’s not something where you can add a perceived difference (the monkey falling out of the tree being funny) to what you’re actually marketing.

    Just because a phenomnen can be percieved does not necessarily mean that it can (or should) be turned into a type of marketing which is appropriate for any brand. continue reading

  • No comments: